Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper.

The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand this maxim. Based on interviews with fifty CEOs and key decision-makers Fiona Gilmore distills the essence of many of our
top brands. Top CEOs such as Michael Eisner of Disney and Allan Leighton of Asda discuss the issues that are crucial to their success.

Even the greatest brands sometimes lose their way. Fiona Gilmore shows how and why this happens and offers insights and ideas that can be applied to achieve outstanding success in any business.