Brand Warriors brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead - and keep them there. Seventeen high-profile contributors, including Richard Branson, Frederick W. Smith and Sir Christopher Gent, discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspectives provide penetrating insights - based upon proven success - that no business leader can afford to ignore.

"Hard to top the brands discussed in this book... it offers many stimulating notions about marketing"

Daily Telegraph